Legal support that grows
with your business

Starter
Basic legal protection, flexibly expandable.
This is included in Starter:
- Legal texts in 10 languages, with interfaces for JTL, Shopware & WordPress Legal notice, privacy policy, T&Cs & withdrawal policy for 1 online presence + unlimited social media
- Automatic updates, with liability included Automatic updates with full liability coverage, delivered straight into JTL, Shopware and WordPress via interface
- Withdrawal button solution with legal texts, setup guide and a dashboard for incoming withdrawals Mit Rechtstexten, Einbauanleitung und Dashboard für eingehende Widerrufe
- Shop scanner – your early warning system
- Cookie consent tool + reviews via Shopauskunft
- Cease-and-Desist Protection
- Legal Advice
- Shop Inspection
- Unlimited Legal Texts
Business
Comprehensive protection with unlimited legal advice.
Everything from Starter, plus:
- Retroactive immediate help with cease-and-desist letters** Even if you are at fault, in and out of court
- Unlimited legal advice From employment law to packaging law, with liability included
- Unlimited shops + marketplaces Legal texts for Amazon, eBay and around 50 other platforms
- In-depth shop inspection + mandatory checks 1 shop per year, plus separate checks for GPSR, BFSG, withdrawal button and green claims
- AI training on the EU AI Act Incl. certificate of participation
- Käufersiegel trust seal and reviews Visible trust right in your shop
Enterprise
Priority support and unlimited exams.
Everything from Business, plus:
- Legal contact + direct line Priority support, compliance report
- Extended guarantee for cease-and-desist letters Coverage of up to €5,000 for the opposing party's lawyer and court fees
- Help with account & listing suspensions Amazon, eBay, Otto, Kaufland, PayPal and many more included
- Trademark law + data protection officer 2 trademark applications per year (DE or EU), external data protection officer included
- Unlimited in-depth shop inspections For every shop, plus 6 contract reviews per year & installation service
- Employment law templates included Contracts, terminations and references, plus advice on using them
Choose add-ons for your Starter membership
Activate the options you need. The total price updates instantly – so you can see exactly when the Business membership is the better choice.
Still undecided? Let’s have a quick chat!
Or get personal advice – free of charge and with no obligation.
Compare all features in detail
Complete overview of all packages, services, and contract terms.
| Leistung | Starter | Business | Enterprise |
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| Rabatt bei jährlicher Zahlweise | — | ||
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Legal texts for B2B, B2C and various platforms (including Amazon, eBay and around 70+ other platforms).
Legal texts for B2B, B2C and various platforms (including Amazon, eBay and around 70+ other platforms).
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1 website + unlimited social media profiles | unlimited | unlimited |
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All legal texts are drafted by experienced lawyers and are safe from cease-and-desist letters.
All legal texts are drafted by experienced lawyers and are safe from cease-and-desist letters.
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enthalten | enthalten | enthalten |
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Every member receives legal texts in German, Dutch, English, Spanish, Italian, French, Arabic, Slovak, Czech and Polish.
Every member receives legal texts in German, Dutch, English, Spanish, Italian, French, Arabic, Slovak, Czech and Polish.
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100% protection. We naturally accept liability for all legal texts we create. Our update service keeps you up to date: whenever the law changes, you receive the current legal texts. If you receive a cease-and-desist letter because of our legal texts, we cover all resulting costs.
100% protection. We naturally accept liability for all legal texts we create. Our update service keeps you up to date: whenever the law changes, you receive the current legal texts. If you receive a cease-and-desist letter because of our legal texts, we cover all resulting costs.
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enthalten | enthalten | enthalten |
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We are happy to advise you on integrating your legal texts. Our T&C interface for JTL, Shopware 6 and WordPress also lets you integrate and update your legal texts quickly.
We are happy to advise you on integrating your legal texts. Our T&C interface for JTL, Shopware 6 and WordPress also lets you integrate and update your legal texts quickly.
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enthalten | enthalten | enthalten |
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Our legal texts are available in several languages and can be used throughout the European Union.
Our legal texts are available in several languages and can be used throughout the European Union.
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Includes our installation services for common shop systems, eBay, Amazon, the member logo and Händlerbund Trust.
Includes our installation services for common shop systems, eBay, Amazon, the member logo and Händlerbund Trust.
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We answer questions about the legal texts we create and about the other services included in your membership package.
We answer questions about the legal texts we create and about the other services included in your membership package.
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By phone, email, live chat (Mon–Fri from 9 am) and WhatsApp.
By phone, email, live chat (Mon–Fri from 9 am) and WhatsApp.
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You receive legal advice in these areas of law: employment law, GDPR, receivables management, design law, IT law, trademark law, copyright law, traffic law, contract law, competition law and civil law.
You receive legal advice in these areas of law: employment law, GDPR, receivables management, design law, IT law, trademark law, copyright law, traffic law, contract law, competition law and civil law.
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An experienced lawyer is permanently available as your personal contact for individual legal advice.
An experienced lawyer is permanently available as your personal contact for individual legal advice.
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We naturally accept liability for all legal recommendations, whether given by phone, email, WhatsApp or live chat. Should a cease-and-desist letter unexpectedly result from incorrect legal advice, we cover all resulting costs.
We naturally accept liability for all legal recommendations, whether given by phone, email, WhatsApp or live chat. Should a cease-and-desist letter unexpectedly result from incorrect legal advice, we cover all resulting costs.
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A personal contact via a priority contact function in your customer account, preferential handling of your requests and legal advice by video call as well.
A personal contact via a priority contact function in your customer account, preferential handling of your requests and legal advice by video call as well.
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On request, a quarterly meeting for regular exchange, plus a quarterly report on upcoming legal changes and comprehensive compliance support.
On request, a quarterly meeting for regular exchange, plus a quarterly report on upcoming legal changes and comprehensive compliance support.
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Immediate advice and representation for cease-and-desist letters under competition, copyright and trademark law. We naturally accept liability for all legal services in connection with the letter.
Immediate advice and representation for cease-and-desist letters under competition, copyright and trademark law. We naturally accept liability for all legal services in connection with the letter.
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We handle your cease-and-desist letter under competition, trademark or copyright law free of charge, whether the claim is justified or not. We represent you regardless of whether you used the legal texts we provided or have already had an in-depth shop inspection.
We handle your cease-and-desist letter under competition, trademark or copyright law free of charge, whether the claim is justified or not. We represent you regardless of whether you used the legal texts we provided or have already had an in-depth shop inspection.
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We also take on cases where the cease-and-desist letter arrived before your membership started, with no waiting period.
We also take on cases where the cease-and-desist letter arrived before your membership started, with no waiting period.
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Review of the cease-and-desist letter, personal advice, defence steps (modified cease-and-desist declaration, settlement) and representation in court.
Review of the cease-and-desist letter, personal advice, defence steps (modified cease-and-desist declaration, settlement) and representation in court.
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Regular technical review of the shop registered for the extended guarantee. For cease-and-desist letters under competition law, we cover all costs of out-of-court and court representation, the opposing party's lawyer and court fees, and damages of up to €5,000.
Regular technical review of the shop registered for the extended guarantee. For cease-and-desist letters under competition law, we cover all costs of out-of-court and court representation, the opposing party's lawyer and court fees, and damages of up to €5,000.
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A personal contact is always at your side and handles communication with the platforms for you. Supported platforms: Amazon & eBay, PayPal, Kaufland & Hood, Instagram, Facebook & TikTok. Support is provided out of court and applies to German accounts.
A personal contact is always at your side and handles communication with the platforms for you. Supported platforms: Amazon & eBay, PayPal, Kaufland & Hood, Instagram, Facebook & TikTok. Support is provided out of court and applies to German accounts.
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Our scanner automatically checks your shop every 7 days for outdated ODR links, the availability of your mandatory information and whether your legal texts still reflect the current legal situation. This lets you spot risks before a cease-and-desist letter arrives.
Our scanner automatically checks your shop every 7 days for outdated ODR links, the availability of your mandatory information and whether your legal texts still reflect the current legal situation. This lets you spot risks before a cease-and-desist letter arrives.
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Lawyers review your online or marketplace shop against current legal criteria.
Lawyers review your online or marketplace shop against current legal criteria.
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1 shop per year | unlimited inspections | |
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A personal legal contact before, during and after the inspection. Feel free to call us or send your questions by email.
A personal legal contact before, during and after the inspection. Feel free to call us or send your questions by email.
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We naturally accept liability for the in-depth shop inspection.
We naturally accept liability for the in-depth shop inspection.
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The inspection criteria cover all legal requirements that matter for online retail. After the inspection, you receive a detailed report with step-by-step instructions for fixing any issues found.
The inspection criteria cover all legal requirements that matter for online retail. After the inspection, you receive a detailed report with step-by-step instructions for fixing any issues found.
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For online shops and marketplaces, our lawyers review the products of your choice under the GPSR: visibility and clarity, product name, description and images, identifiers such as batch or serial numbers, manufacturer details for manufacturers inside and outside the EU, and warnings and safety information.
For online shops and marketplaces, our lawyers review the products of your choice under the GPSR: visibility and clarity, product name, description and images, identifiers such as batch or serial numbers, manufacturer details for manufacturers inside and outside the EU, and warnings and safety information.
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Our lawyers review one shop domain for its accessibility statement, legal texts, content presentation and availability. The BFSG check cannot be used for marketplace shops such as Amazon, eBay or Etsy, as the platforms themselves are responsible for compliance.
Our lawyers review one shop domain for its accessibility statement, legal texts, content presentation and availability. The BFSG check cannot be used for marketplace shops such as Amazon, eBay or Etsy, as the platforms themselves are responsible for compliance.
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We check the correct use of the mandatory withdrawal button in your live shop and then send you a documented assessment with clear recommendations.
We check the correct use of the mandatory withdrawal button in your live shop and then send you a documented assessment with clear recommendations.
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We check your environmental claims, sustainability labels and product information on up to 5 links (shop, marketplace or website) for compliance with the EmpCo Directive, which has applied since 27 September 2026. You receive a documented assessment with specific recommendations.
We check your environmental claims, sustainability labels and product information on up to 5 links (shop, marketplace or website) for compliance with the EmpCo Directive, which has applied since 27 September 2026. You receive a documented assessment with specific recommendations.
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Included 6 times per contract year: have German-language contracts under German law (e.g. supply, employment or platform contracts) of up to 30 pages reviewed by a lawyer, including feedback by phone or email and recommendations within 7 days.
Included 6 times per contract year: have German-language contracts under German law (e.g. supply, employment or platform contracts) of up to 30 pages reviewed by a lawyer, including feedback by phone or email and recommendations within 7 days.
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We check whether your desired trademark can be registered and protected, file the application in Germany or the EU (plus official fees), give you a personal contact for choosing the type of trademark and the list of goods and services, and provide unlimited advice before and after filing. You receive 2 applications per contract year, plus official fees.
We check whether your desired trademark can be registered and protected, file the application in Germany or the EU (plus official fees), give you a personal contact for choosing the type of trademark and the list of goods and services, and provide unlimited advice before and after filing. You receive 2 applications per contract year, plus official fees.
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A legally compliant cookie solution for one website domain, including automatic banner updates. The volume applies per month, and you can book additional page views in the customer center.
A legally compliant cookie solution for one website domain, including automatic banner updates. The volume applies per month, and you can book additional page views in the customer center.
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100,000 page views | 250,000 page views | Unlimited |
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We provide the external data protection officer for your company and give unlimited advice on all data protection matters.
We provide the external data protection officer for your company and give unlimited advice on all data protection matters.
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Data protection training for your company up to once per contract year, plus a whistleblower mailbox under the German Whistleblower Protection Act, which is mandatory for companies with 50 or more employees.
Data protection training for your company up to once per contract year, plus a whistleblower mailbox under the German Whistleblower Protection Act, which is mandatory for companies with 50 or more employees.
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We advise you comprehensively on all questions of individual employment law, such as contracts, terminations or warnings.
We advise you comprehensively on all questions of individual employment law, such as contracts, terminations or warnings.
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You receive more than 20 lawyer-drafted templates for contracts, terminations and references that you can adapt. We advise you on using the templates as part of our legal advice.
You receive more than 20 lawyer-drafted templates for contracts, terminations and references that you can adapt. We advise you on using the templates as part of our legal advice.
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We provide a qualified youth protection officer for online and marketplace shops as a contact for users and customers (for one online presence), plus unlimited advice from a specialised lawyer.
We provide a qualified youth protection officer for online and marketplace shops as a contact for users and customers (for one online presence), plus unlimited advice from a specialised lawyer.
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We review one online presence for compliance with youth protection law. On this basis, we award the youth protection logo as a mark of safety and quality.
We review one online presence for compliance with youth protection law. On this basis, we award the youth protection logo as a mark of safety and quality.
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Our template helps you set rules for using AI technologies responsibly and ethically in your company.
Our template helps you set rules for using AI technologies responsibly and ethically in your company.
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When you configure the privacy policy for your online shop, non-commercial websites, blog or forum, we provide clauses for using AI chatbots and other AI-based systems.
When you configure the privacy policy for your online shop, non-commercial websites, blog or forum, we provide clauses for using AI chatbots and other AI-based systems.
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We advise you on the legal requirements for using AI tools, including labelling and information obligations for AI-generated content. We give you practical recommendations for integrating artificial intelligence into your day-to-day business in a legally compliant way and help you build the necessary AI skills. With Business and Enterprise, we also advise you on AI topics relating to trademark, data protection and copyright law.
We advise you on the legal requirements for using AI tools, including labelling and information obligations for AI-generated content. We give you practical recommendations for integrating artificial intelligence into your day-to-day business in a legally compliant way and help you build the necessary AI skills. With Business and Enterprise, we also advise you on AI topics relating to trademark, data protection and copyright law.
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A checklist for using AI in a legally compliant way that respects data protection when personal data is entered into AI systems.
A checklist for using AI in a legally compliant way that respects data protection when personal data is entered into AI systems.
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Our AI training teaches you the basic skills for using AI in your company in a legally compliant way. You gain practical insights into the requirements of the EU AI Act, copyright and data protection aspects, and possible liability risks. This prepares you to use AI systems responsibly and in compliance with the law.
Our AI training teaches you the basic skills for using AI in your company in a legally compliant way. You gain practical insights into the requirements of the EU AI Act, copyright and data protection aspects, and possible liability risks. This prepares you to use AI systems responsibly and in compliance with the law.
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The Shopauskunft review tool is free of charge for one online presence. You receive a 15% discount for each additional presence. Thanks to the legally compliant review request, you collect customer reviews in line with the GDPR. Review stars can also be shown in Google Shopping, Google Ads and organic search results.
The Shopauskunft review tool is free of charge for one online presence. You receive a 15% discount for each additional presence. Thanks to the legally compliant review request, you collect customer reviews in line with the GDPR. Review stars can also be shown in Google Shopping, Google Ads and organic search results.
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Free package | Essential package + Branding module | Essential package + Branding module + Analytics module + Expert module |
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Show your website visitors that you are a member of the Händlerbund and build trust with your customers.
Show your website visitors that you are a member of the Händlerbund and build trust with your customers.
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The Käufersiegel online trust seal is awarded to an online shop once all certification criteria and the other conditions of use are met. Using the Käufersiegel also requires buyer protection through selected payment methods such as PayPal or purchase on account. After a successful review, you receive an online certificate that builds trust with your customers. The Käufersiegel can be added for further shops at any time for 19,90 € per month plus VAT, payable annually.
The Käufersiegel online trust seal is awarded to an online shop once all certification criteria and the other conditions of use are met. Using the Käufersiegel also requires buyer protection through selected payment methods such as PayPal or purchase on account. After a successful review, you receive an online certificate that builds trust with your customers. The Käufersiegel can be added for further shops at any time for 19,90 € per month plus VAT, payable annually.
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As a FairCommerce participant, you stand for fair trade and are protected from fee-based cease-and-desist letters between participants. More than 60,000 online shops have already joined the FairCommerce initiative.
As a FairCommerce participant, you stand for fair trade and are protected from fee-based cease-and-desist letters between participants. More than 60,000 online shops have already joined the FairCommerce initiative.
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Depending on your membership package, you can use many of our configurable templates free of charge and download them as a PDF.
Depending on your membership package, you can use many of our configurable templates free of charge and download them as a PDF.
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Implement the new legal requirement in a legally compliant way: you receive the right legal texts, technical installation instructions and a dashboard for incoming withdrawals. For Shopify users, it even works fully automatically via a plugin.
Implement the new legal requirement in a legally compliant way: you receive the right legal texts, technical installation instructions and a dashboard for incoming withdrawals. For Shopify users, it even works fully automatically via a plugin.
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Your contract assistant keeps an unlimited number of contracts in one central place. The built-in AI helps you upload them quickly, and the automatic cancellation alert warns you in good time before unwanted renewals. This saves you money and valuable time in your accounting.
Your contract assistant keeps an unlimited number of contracts in one central place. The built-in AI helps you upload them quickly, and the automatic cancellation alert warns you in good time before unwanted renewals. This saves you money and valuable time in your accounting.
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Create your QR code or PDF for producer identification under the EU Packaging and Packaging Waste Regulation (PPWR), including an optional batch number. We store your records permanently, and you can access them at any time.
Create your QR code or PDF for producer identification under the EU Packaging and Packaging Waste Regulation (PPWR), including an optional batch number. We store your records permanently, and you can access them at any time.
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As a Händlerbund member, you can pass on an unlimited number of cases to us. In the out-of-court dunning procedure, you as the creditor incur no costs, as these are borne by the debtor. Up to 2 reminder letters are sent per case. In court proceedings, the statutory court and lawyer fees apply.
As a Händlerbund member, you can pass on an unlimited number of cases to us. In the out-of-court dunning procedure, you as the creditor incur no costs, as these are borne by the debtor. Up to 2 reminder letters are sent per case. In court proceedings, the statutory court and lawyer fees apply.
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You can book Starter monthly or for 12 months. Business and Enterprise have a term of 12 months. The contract renews for the chosen term each time.
You can book Starter monthly or for 12 months. Business and Enterprise have a term of 12 months. The contract renews for the chosen term each time.
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1 month / 12 months | 12 months | 12 months |
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You can cancel with 14 days' notice to the end of the term.
You can cancel with 14 days' notice to the end of the term.
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14 days | 14 days | 14 days |
Can't find the right membership for you?
Discover our individual solutions for websites without an online store or for larger companies.
Creator & Website
For websites, blogs & social media – includes address protection for your private address.
from 4,90 € /month*
Enterprise Plus
Specific to your company, with personal compliance support
Frequently Asked Questions
Is there a minimum membership duration?
It depends on the package. You can book Creator & Website and Starter with a term of one month or twelve months. Business and Enterprise run for twelve months. The contract renews for the chosen term each time, and you can cancel up to 14 days before the term ends.
What is a membership?
You become a Händlerbund member when you sign up for one of our membership packages (Creator & Website, Starter, Business, Enterprise). As a member, you can use all the services included in your chosen membership package.
What is a legally secure online presence?
Lawmakers set out certain information requirements for online retail. Errors in legal texts (e.g. legal notice, terms and conditions, etc.) are often the reason for cease-and-desist letters and legal problems. To give your online business a legally secure foundation, all membership packages include legal texts written by lawyers. If you use the legal texts from Händlerbund, your shop or website is a secured online presence. Additional services such as the in-depth shop inspection or the extended guarantee increase your security in e-commerce.
Which payment intervals are offered, and are there price benefits?
You can choose between monthly and annual payment. With monthly payment, the amount is charged every month. If you choose annual payment instead, the full amount for 12 months is due once in advance, and you benefit from an attractive price advantage compared to monthly billing.
Can I redeem a discount code?
Yes. At checkout there is a field for your code, and the price adjusts immediately. Discount codes cannot be combined with other promotions. If your code isn’t accepted, please get in touch with us and our service team will look into your request.
What is the difference between our legal texts and AI-generated texts?
How quickly can I use the legal texts?
Right after booking. In the Customer Center, you answer a few questions about your shop, and your finished legal texts are generated from your answers. You can transfer them by copy and paste or through our interface for JTL, Shopware 6 and WordPress. With the interface, the texts update automatically when the law changes, so you don’t have to maintain anything. As soon as the texts are live, our liability coverage applies.
Can I also book the in-depth shop inspection separately?
The Business membership includes one in-depth shop inspection for an online presence of your choice. You can book additional in-depth shop inspections for further online presences at any time. You can easily order another in-depth shop inspection in the Händlerbund legal area. With Enterprise, the inspections are unlimited.
With Starter, you can add the in-depth shop inspection by a lawyer as an optional extra. Alternatively, you can upgrade to a Business membership.
Does the Shop Scanner replace an in-depth Shop Inspection?
No, the two complement each other. The Shop Scanner automatically checks every seven days whether your mandatory information is accessible and your legal texts are up to date. The in-depth shop inspection is a review by a lawyer against more than 100 criteria, from the order process to the base price indication, with an inspection report and liability coverage.
How can I get a Shop Inspection?
As an Business or Enterprise member our legal experts will inspect one shop of your choice once every 12 months. In our Login-Area you can also purchase additional Shop Inspections. As a Starter member you can choose an inspection as an add-on.
Which review tool is included in my membership?
From Starter onwards, you collect and display customer reviews via Shopauskunft. From Business onwards, they appear in your shop’s design, and with Enterprise you also get analytics and extended features. Creator & Website does not include a review tool.
How can I switch to a more powerful membership?
You can switch to a more powerful package at any time and benefit from all its advantages right away. Please note that a new contract year begins with the new membership package. Payments you have already made for your current membership package will be credited to you.
You can easily upgrade yourself in the Customer Center under “Contracts”.
Can I also downgrade my membership to a smaller package?
Yes, flexibility matters to us. If your requirements change, you can switch your membership to a smaller package. Simply contact our customer service or use the corresponding options in the Customer Center. Together, we will find the right solution for your current situation.
More than 100.000 secured online presences
* All prices are net plus mandatory sales tax. The minimum contract term is 12 months.
** Help with warnings is a voluntary solidarity support service for members of the Händlerbund e.V. The conditions of the warning assistance result from the legal protection order of the Händlerbund e.V.
The general terms and conditions, the statutes and legal protection order apply.