About Händlerbund –
Much More than Legal Services

Since its foundation in Leipzig in 2008, Händlerbund has been actively committed to the further development of the entire e-commerce industry. The 360° e-commerce network with its members and service partners supports retailers from all over Europe in their professionalisation. Due to the rapid development of e-commerce, Händlerbund has quickly become Europe's largest online trade association. 

This is what we do for our members

Since the beginning, our focus has been on the representation of interests and legal support in online retail. E-commerce has become more and more complex. We help you navigate daily challenges.

Legally secure trading

With a team of experienced lawyers specialized in IT law, copyright, trademark and intellectual property law, we offer legal support with legal texts, help with written warnings and more.

Support through community

As the largest e-commerce association in Europe with more than 90.000 secured online presences we also represent political interests of e-commerce businesses. We can rely on many different partners, service provides and colleagues across different businesses.


Technical solutions

To make legally secure trading more comfortable, we also use technical solutions, for example to automatically integrate legal texts on different platforms and shop systems. A lot of technical solutions are part of our memberships.

Continous learning

In e-commerce continuous learning is integral to successful trading. We keep you up to date with networking events, conferences and e-learning courses.


Our team of editors delivers daily news as well as thorough reports, interviews and more. With three news websites we keep you ahead of your competitors with the latest information, studies and whitepapers.




Thanks to many years of experiences we have built a large network with many partners. The best for you: as a member we can offer you many advantages and discounts.

Our values

We live our values and strive to lay the grounds for your successful and legally secure trading as an online retailer. Our values determine our identity and are guiding our actions. Every day.


Customer Centricity





Our Händlerbund story

We love our jobs