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The largest e-commerce association in Europe
with more than 90,000 secured online presences

The GDPR warning wave is getting underway

Warnings due to incorrect data protection policies

The GDPR has just entered into force a few months ago and the first warning letters are already in the starting blocks. The warnings we have received so far mainly relate to the data protection policy, which had to be updated by 25/05/2018. It was almost to be expected that shortly after the deadline a wave of warnings would roll in on online retail.

Here you can find out how you must behave if you receive a warning due to the GDPR. If you have received a warning, please contact Händlerbund by phone or upload it directly via the warning uploader. We will help you immediately!

Reason for warning: Incorrect data protection policy

To be in accordance with the GDPR, the data protection policy had to be adapted. The list of changes is long and those who have failed to incorporate a current data protection policy on their website or shop will quickly land between the crosshairs of the warning lawyers. The following clauses had to be added – here is an excerpt:

  • Web analysis and tracking tools such as Google Analytics
  • Use of Remarketing or Google AdWords Conversion Tracking
  • Social plug-ins such as Facebook, Twitter & Co.
  • Disclosure of data to external providers
  • Dispatch of newsletters

Current Warnings

Warning from: Speck
Participating lawyers: A • Kanzlei Augsburg 
Caution Reasons: Violation of the GDPR due to lack of a data protection policy


a GDPR-compliant data protection policy

All Händlerbund members receive the currently valid data protection policy in the member area.

What to do in case of a warning?

Online-Händler erhält Abmahnung

Mr. Müller wonders,
what he should do now.

Mr. Müller has learned that Händlerbund also takes retroactive care of warnings and calls the free hotline:

24h reachable by phone

Händlerbund-Support Frau

Well, that's convenient. Mr. Müller simply uploads the warning documents via the warning uploader.

Uploadwolke Abmahnung

Now all he has to do is book the Unlimited membership package and then he doesn't have to worry about anything else.

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Händlerbund Warning Representation

As part of the Unlimited Membership package, you will receive competent help with warnings. Our experienced attorneys will represent you through all court instances on request and at no additional cost. Should you be at fault, e.g. because you have failed to integrate a GDPR-compliant data protection declaration, you can still make use of Händlerbund's warning representation. We always help you!

The complete solution for online traders aiming for success

Unlimited Membership €49.90*p. mth.
  • fast & unlimited assistance from experienced lawyers in the event of a written warning
  • unlimited legal advice
  • preparation of secure legal texts
  • including assumption of liability guarantee & update service
  • in-depth legal shop survey
get membership
* All prices are net plus mandatory sales tax payable as an annual fee.
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