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Fax: 0341 / 926 59 100 E-Mail: info@haendlerbund.de

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Phone:+49 341 926590

Mon.-Fri. 8.30 - 19.00

Phone:+49 341 926590

Mon.-Fri. 8.30 - 19.00

The largest e-commerce association in Europe
with more than 80,000 secured online presences


Use our fast and free callback service!

+49 341 926 59 560


+49 341 926 59 100

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Ecommerce Europe Trustmark

The European Seal of Approval

Trust when buying at online shops plays a very important role for consumers – regardless of whether they are buying nationally or internationally. To give consumers a secure feeling when buying cross-border, the Ecommerce Europe Trustmark, which stands for EU-consumer standards, was brought into existence.

As the 16th member of the European umbrella organisation, Ecommerce Europe, the Händlerbund represents the interests of German online retailers and engages itself especially in European legislation and cross-border trade. Ecommerce Europe represents more than 25,000 online shops of which over 10,000 shops have been awarded a national seal of approval.

How to receive the Ecommerce Europe Trustmark

Show your customers that you adhere to European consumer standards and also show your foreign customers that a purchase at your shop is secure. You can obtain the Ecommerce Europe Trustmark within the framework of the Käufersiegel Certification.

The comprehensive inspection of your shop is administered by lawyers specialising in online law. The online seal of approval Käufersiegel and the related Ecommerce Europe Trustmark are awarded as soon as the online shop has met all certification criteria as well as meeting all conditions for use.

E-Commerce Europe

The Europe-wide recognised seal of approval - free to use until the end of 2020.

Become a member!

The Advantages:

  • Adhere to European consumer standards
  • The Ecommerce Europe Trustmark is representative of a legally compliant and legally secure online presentation
  • Improved consumer protection & a feeling of trust for cross-border purchases
  • An effective marketing instrument for increased sales
  • Use the Ecommerce Europe Trustmark Logo free until the end of 2020


With the Käufersiegel and Ecommerce Europe Trustmark, show that your shop is completely secure legally and meets European consumer standards. Become a member of the Händlerbund! After successful certification with the Käufersiegel, you can use the Ecommerce Europe Trustmark Logo right away and free of charge for your shop.

Become a Händlerbund member

Unlimited Membership €49.90*p. mth.
  • unlimited number of legally secured online presences
  • provision of national and international legal texts
  • unlimited access to legal advice
  • unlimited representation in the event of legal action
  • your online shop checked by an expert legal team
get membership
* All prices are net plus mandatory sales tax payable as an annual fee.

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